Publish your press releases
Make sure your PR material is brought to the attention of the many trade journalists and daily newspapers that continuously writes about Danish Travel Show. The PR material will be published at ferieforalle.dk under "Presse" where relevant Danish media will be able to download your material.
Please send us your PR material as soon as possible, and no later than 1 February, if you want your material to be considered for the media's coverage prior to the fair.
This is what you do
Send your PR material to ferieforalle@mch.dk, and we will make sure they are uploaded to ferieforalle.dk.
The material must be sent as a Microsoft Word document - and please remember to state your company name and stand number in the subject field.
Photo
To give your material extra attention, it is a good idea to attach a photo. For each document, you can attach a maximum of three photos, which can be downloaded by the media. We can only accept photos send by e-mail. All photos must be in ".jpg" format and with a resolution of minimum 300 dpi.
Remember to name each photo with company and product name as referred to in the text. Please note: we cannot use photos that have been inserted in a Microsoft Word document or PDF file.
Good advice
Write your press releases without to many technical terms and make sure to emphasize the newsworthiness of your product:
- What are the functions of this product compared to previous products?
- How does it differ from similar products on the market?
The more the newsworthy the more likely the press release is to be published in the media.
Guidelines
You are responsible for the content and the factual accuracy of the PR material. MCH reserve the right to remove press releases that are defamatory, frivolous or insulting in any other way.
Please notice: we cannot guarantee inclusion in any of the media. The decision to do so rests exclusively with the editorial staff of each individual publication.
Questions?
If you have any questions, you are welcome to us by phone: +45 9926 9926 or by mail: ferieforalle@mch.dk.